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Article
Publication date: 18 July 2018

Azi Lev-On and Vered Uziel

The purpose of this paper is to analyze contemporary uses and gratifications (U&G) of the media, focusing on the differences between emergency and ordinary times, and between…

Abstract

Purpose

The purpose of this paper is to analyze contemporary uses and gratifications (U&G) of the media, focusing on the differences between emergency and ordinary times, and between media consumers in the border region and in the home front during the Israel-Gaza War (2014).

Design/methodology/approach

The study used a questionnaire containing 184 items. This significant number of items was necessary due to the large number of media channels and potential uses examined. Due to the length of the questionnaire, and the inclusion of individuals who are not habitual internet users, data were collected in the field rather than through a telephone survey or online. The list of media and uses was compiled based on a review of existing literature regarding functions of media in emergencies.

Findings

Television and news websites are dominant suppliers of national and local information, but mobile and social channels lead in terms of social uses, discussions, requests and provision of assistance. The same channels were almost always used during emergencies and ordinary times to satisfy a specific need. The leading channels – television, Facebook, WhatsApp and SMS – were used significantly more on the frontlines than on the home front. The findings demonstrate that people use diverse media, but channels that are live, visual, social and mobile are dominant.

Originality/value

Very few academic studies have compared media uses during ordinary times and emergencies, and those existing focus on the uses of a specific medium. The present study examines various U&G of traditional and new media during the war, compares uses during the war with uses during ordinary times, and compares the population in the border region with the population in the home front.

Article
Publication date: 17 November 2022

Nili Steinfeld and Azi Lev-On

Social media have become the main channel of direct communication between members of parliament and constituents. The study analyzes the content in all Israeli MPs' Facebook…

Abstract

Purpose

Social media have become the main channel of direct communication between members of parliament and constituents. The study analyzes the content in all Israeli MPs' Facebook channels throughout an entire term of parliament and asks if the results are consistent with the equalization or the normalization hypotheses.

Design/methodology/approach

The study uses automatic analysis to produce a birds-eye-view of the content uploaded to the Facebook pages of all Israeli MPs during a full term of parliament. All 106 MP pages were automatically scraped. Some complementary information was added to each post in the dataset, such as post length (number of words) and whether the page belongs to a member of the opposition or coalition. The total of 441,974 posts was analyzed to compare engagement and publication rates between pages, coalition vs opposition MPs, MPs vs users etc.

Findings

The findings demonstrate that the MP-Facebook sphere is non-egalitarian, in that it follows skewed distributions by MPs in terms of post publication and engagement rates; non-inclusive, in that pages of coalition members receive significantly much more engagement vis-a-vis pages of members of the oppositions; and “top-down”, in that MP-authored posts receive dramatically more engagement then user-authored posts, suggesting MPs have a near-monopoly on setting the agendas manifest in their pages, while users have extremely limited agenda-setting capabilities in these pages.

Originality/value

Previous studies have looked at the character of the interactions between MPs and constituents on the Internet and particularly on online social media. Yet, to the best of the authors’ knowledge, no study provides a birds-eye-view of the content in all MPs' Facebook channels throughout a full term of parliament. Such an analysis provides a more comprehensive understanding of the character and dynamics of conversations that take place in such arenas.

Details

Aslib Journal of Information Management, vol. 76 no. 1
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 17 June 2021

Azi Lev-On

The study examines the impact of presence, synchronicity of exposure and other variables on allocative decisions reached following a participatory budgeting event.

Abstract

Purpose

The study examines the impact of presence, synchronicity of exposure and other variables on allocative decisions reached following a participatory budgeting event.

Design/methodology/approach

The study analyzes the distributive decisions reached following a participatory budgeting event, which took place in an academic institution, and students were asked to determine the distribution of a portion of the student union budget. Some students viewed the event live (physically or remotely), while others watched it in delay.

Findings

The main variable affecting allocative decisions was whether decision-makers were exposed to the event physically or remotely. There was a significant and large difference between allocation decisions of participants who were physically present at the event and those who were exposed to it remotely.

Practical implications

The discussion elaborates on the implications of the findings for the importance of presence and media selection in public engagement events.

Originality/value

Public engagement events are becoming widespread, with the Internet being a major tool in their administration. This study demonstrates that using the Internet to make such events accessible to the non-physically present can create significant changes in decisions reached by participants.

Details

Online Information Review, vol. 46 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 28 December 2020

Azi Lev-On, Nili Steinfeld, Hama Abu-Kishk and Sigal Pearl Naim

This study aims to examine the long-term effects of an Israeli digital literacy government program for disadvantaged populations, as they are perceived by participants of the…

Abstract

Purpose

This study aims to examine the long-term effects of an Israeli digital literacy government program for disadvantaged populations, as they are perceived by participants of the program one year after completing the course.

Design/methodology/approach

Participants in the program were interviewed about the effects of participating in the program, their experiences and satisfaction, in retrospect, a year after they completed the program.

Findings

The main reasons for joining the program included cognitive motivations, mainly interest to become familiar with internet applications, followed by employment aspiration. Positive benefits from participation included accumulated knowledge, confidence in using technology, empowerment and enhanced sense of self-efficacy. Interviewees also reported that as they could not practice or communicate with instructors once they completed the program, a significant portion of the accumulated gains faded.

Social implications

Social and practical implications: Digital technologies constitute key infrastructure to facilitate public participation, as well as for gaining social, political and economic capital. Therefore, there is a significant social value in reducing digital inequality by increasing digital literacy of disadvantaged populations, i.e. citizens with low socioeconomic status and low digital literacy. This study sheds light on the benefits gained from such programs, as perceived by past participants.

Originality/value

While previous studies evaluating digital literacy programs focus on specific technical improvements and short-term gains, this study investigates the long-term effects and shortcomings of the program as perceived by participants.

Details

Journal of Information, Communication and Ethics in Society, vol. 19 no. 1
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 5 October 2023

Azi Lev-On and Hila Lowenstein-Barkai

Aiming to explore how audience consume and produce media events in the digital, distributed and social era we live in, the paper analyzes the viewing patterns of video news items…

Abstract

Purpose

Aiming to explore how audience consume and produce media events in the digital, distributed and social era we live in, the paper analyzes the viewing patterns of video news items during a media event (the week of Donald Trump's presidential visit to Israel, the first to a country outside the US), compared to a parallel comparable “ordinary” period (two weeks later, in which no inordinacy events occurred). The comparison focused on simultaneous activities of audiences engaged with the event, with either related (i.e. second screening) or unrelated (i.e. media multitasking).

Design/methodology/approach

The research is a diary study based on a dedicated mobile app in which respondents reported their news-related behavior during two periods: a media event period and comparable “ordinary” period.

Findings

Participants reported watching significantly more news video items in the first day of the media event week compared to the first day of the “ordinary” week. More than half of the viewing reports of the media event were not on TV. In the media event week, there were significantly higher percentages of viewing reports on smartphones/computers and significantly higher percentages of second-screening reports.

Originality/value

This is the first study that empirically explores the viewing patterns of video news items during a media event, compared to an “ordinary” period, focusing on media second screening of audiences engaged with the event. This comparison may reveal whether (1) media events still retain their centrality in a multi-screen era and (2) the role of the internet and online social media in the experience of media events.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 18 December 2023

Nili Steinfeld, Azi Lev-On and Hama Abu-Kishk

This study presents an innovative approach to analyzing user behavior when performing digital tasks by integrating eye-tracking technology. Through the measurement of user scan…

153

Abstract

Purpose

This study presents an innovative approach to analyzing user behavior when performing digital tasks by integrating eye-tracking technology. Through the measurement of user scan patterns, gaze and attention during task completion, the authors gain valuable insights into users' approaches and execution of these tasks.

Design/methodology/approach

In this research, the authors conducted an observational study that centered on assessing the digital skills of individuals with limited proficiency who enrolled in a computer introductory course. A group of 19 participants were tasked with completing various online assignments both before and after completing the course.

Findings

The study findings indicate a significant improvement in participants' skills, particularly in basic and straightforward applications. However, advancements in more sophisticated utilization, such as mastering efficient search techniques or harnessing the Internet for enhanced situational awareness, demonstrate only marginal enhancement.

Originality/value

In recent decades, extensive research has been conducted on the issue of digital inequality, given its significant societal implications. This paper introduces a novel tool designed to analyze digital inequalities and subsequently employs it to evaluate the effectiveness of “LEHAVA,” the largest government-sponsored program aimed at mitigating these disparities in Israel.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 13 April 2015

Azi Lev-On

The purpose of this paper is to present findings from a large-scale study which examined the uses and gratifications of communities of practice of the Israeli Ministry of Social…

Abstract

Purpose

The purpose of this paper is to present findings from a large-scale study which examined the uses and gratifications of communities of practice of the Israeli Ministry of Social Services.

Design/methodology/approach

A twofold research methodology was applied: content analysis of 7,248 posts, as well as 71 semi-structured interviews with community members.

Findings

Cognitive uses were perceived by community members as the key uses and gratifications from the communities of practice. The implications of these uses and gratifications, such as the de-isolation of isolated workers and personal empowerment, are studied.

Originality/value

Contrary to much recent literature, the study presents the communities not mainly as platforms for social relations or emotional support, but rather as exchange platforms where information is transmitted between providers and consumers to the benefit of all community members.

Details

Online Information Review, vol. 39 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

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